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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.ebusinessware.com/~d/styles/itemcontent.css"?><rss xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Ebusinessware Thought Leadership</title><link>http://blogs.ebusinessware.com</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.ebusinessware.com/EbusinesswareThoughtLeadership" /><description>A Journey Through the Minds of EBW Thought Leaders.</description><language>en</language><generator>http://wordpress.org/?v=abc</generator><sy:updatePeriod xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">hourly</sy:updatePeriod><sy:updateFrequency xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">1</sy:updateFrequency><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.ebusinessware.com/EbusinesswareThoughtLeadership" /><feedburner:info uri="ebusinesswarethoughtleadership" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><geo:lat>40.71704</geo:lat><geo:long>-73.987002</geo:long><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:emailServiceId>EbusinesswareThoughtLeadership</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item><title>The new Jargon- Knowledge Revenues rule the roost</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/f6J32XadxRY/</link><category>Business and Organisations</category><category>Miscellaneous</category><category>Strategy</category><category>Business Growth</category><category>Earning Models</category><category>economist</category><category>Economy</category><category>Knowledge Management</category><category>Organizations and Growth</category><category>Revenues</category><category>Strategy &amp; Revenues</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Juhi Munjal</dc:creator><pubDate>Tue, 16 Feb 2010 23:01:53 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1397</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><span style="font-family: Times New Roman; font-size: small;">The on-going tussle between  those ruing over the fading luster of Business “<em>Bottom line</em>” figures  and those who are still bullish on markets and tangible assets, have  just one coherent point of distinction separating them from one school  of thought. While the latter seems more bent towards playing the “Wait  and Watch” game, the former seems more firmed up on rising up and  picking one main asset that will help business centers and corporates  emerge stronger in this current scenario.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">And that one, Hall-of-fame  asset stands to be nothing else but Knowledge. If someone feels that  Knowledge is nothing more than metal coin in a company’s treasury,  then these are misconceptions galore.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">If I consider the world stage  today, a lot of cross-Industry firms have started moving towards A strategy  build-up based on “Knowledge Economy”. For a domain that was primarily  resting with Medium-tech manufacturing and services, financial services,  health and education and other tertiary services, Knowledge is now being  sold and marketed by almost all firm s spanning all Industries. Doesn’t  this eradicate all Sector barriers and open up revenue grounds?</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">Yes it surely does, but only  if a company gets smart enough to leverage the benefits in its own domain.  Consider this, UK has reported a 10-year dominance till 2005 by the  knowledge driven sectors like Legal and compliance, education, etc.  In this period, they hired more people and enjoyed synergy of operations  based on the diversity of their employee skill-set.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">What this model stresses is  that today technology can help you decide what Industry advantages you  can lever in your business if you have the right grip over your Knowledge  potential. This potential can fructify into potential business opportunities  if you feel that your work force can learn to extract value out of Ideas,  any significant R&amp;D, Intellectual property of self-created design,  product, expertise and software. Now comes the main point- How do you  earn out if it?</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">The idea behind knowledge extraction  out of unlikely elements and processes is to trade them with corporates  and countries. That’s how one will walk towards “<strong>Conglomerate growth</strong>”.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">If this starts happening in  a big way, we most certainly will start catching the essential signals  of premiership and unanticipated revenue proceeds. </span></p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=The+new+Jargon-+Knowledge+Revenues+rule+the+roost&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2010%2F02%2F17%2Fthe-new-jargon-knowledge-revenues-rule-the-roost%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/f6J32XadxRY" height="1" width="1"/>]]></content:encoded><description>The on-going tussle between  those ruing over the fading luster of Business “Bottom line” figures  and those who are still bullish on markets and tangible assets, have  just one coherent point of distinction separating them from one school  of thought. While the latter seems more bent towards playing the “Wait  [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "The new Jargon- Knowledge Revenues rule the roost", url: "http://blogs.ebusinessware.com/2010/02/17/the-new-jargon-knowledge-revenues-rule-the-roost/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2010/02/17/the-new-jargon-knowledge-revenues-rule-the-roost/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2010/02/17/the-new-jargon-knowledge-revenues-rule-the-roost/</feedburner:origLink></item><item><title>Where People Go first to Buy Financial Products?</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/rZEPj2gk6I4/</link><category>Finance</category><category>IT Trends</category><category>Internet marketing</category><category>Media Agility</category><category>ecommerce</category><category>Financial products</category><category>Internet</category><category>Social Media</category><category>social networking</category><category>Web</category><category>word of mouth marketing</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Gaurav Bhatia</dc:creator><pubDate>Wed, 09 Dec 2009 22:58:05 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1377</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p class="MsoNormal">Internet becomes the  first destination for  People before they decide to buy financial products. Most of the people are first using and exploring web to find out information about all the financial products like loans, insurance funds banking services etc before buying these products.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">A recently research shows that More than 82 % people are using search engines, comparison websites which provide comparison of different products.</p>
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<p class="MsoNormal">The goal of this research is to find out the role of web in purchase of financial products. And it shows that search engines is the top tool in this purchase-decision process</p>
<p class="MsoNormal">User-generated content like <span class="klink"><span style="font-size: 9pt; font-family: Arial;">Blogs</span></span>, reviews and social networking sites as well as online videos also are the other important tools which is also used by users to finalize the purchases. More than 40 per cent users said they opted to watch finance-related videos sites or financial news or company sites before deciding to purchase any financial product.</p>
<p>Increase in usage of User Generated Content  shows the need to effectively managed brand awareness, which is very vital for the financial companies as trust is a major component of the final purchase decision.</p>
<p class="MsoNormal">
<p class="MsoNormal">What are your views on it ? Do you also use Internet for buying financial product?</p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Where+People+Go+first+to+Buy+Financial+Products%3F&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F12%2F10%2Fwhere-people-first-go-to-buy-financial-products%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/rZEPj2gk6I4" height="1" width="1"/>]]></content:encoded><description>Internet becomes the  first destination for  People before they decide to buy financial products. Most of the people are first using and exploring web to find out information about all the financial products like loans, insurance funds banking services etc before buying these products.
 
A recently research shows that More than 82 % people are [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Where People Go first to Buy Financial Products?", url: "http://blogs.ebusinessware.com/2009/12/10/where-people-first-go-to-buy-financial-products/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/12/10/where-people-first-go-to-buy-financial-products/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/12/10/where-people-first-go-to-buy-financial-products/</feedburner:origLink></item><item><title>Recruitments at Ebw Smart Solutions</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/JzKBojrlXhM/</link><category>Recruitment</category><category>IT staffing</category><category>Recruitments</category><category>Staffing in India</category><category>Staffing Solutions</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Juhi Munjal</dc:creator><pubDate>Wed, 09 Dec 2009 04:09:11 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1371</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><!--[if gte mso 9]><xml> <w :WordDocument> </w><w :View>Normal</w> <w :Zoom>0</w> <w :TrackMoves /> <w :TrackFormatting /> <w :PunctuationKerning /> <w :ValidateAgainstSchemas /> <w :SaveIfXMLInvalid>false</w> <w :IgnoreMixedContent>false</w> <w :AlwaysShowPlaceholderText>false</w> <w :DoNotPromoteQF /> <w :LidThemeOther>EN-US</w> <w :LidThemeAsian>X-NONE</w> <w :LidThemeComplexScript>X-NONE</w> <w :Compatibility> <w :BreakWrappedTables /> <w :SnapToGridInCell /> <w :WrapTextWithPunct /> <w :UseAsianBreakRules /> <w :DontGrowAutofit /> <w :SplitPgBreakAndParaMark /> <w :DontVertAlignCellWithSp /> <w :DontBreakConstrainedForcedTables /> <w :DontVertAlignInTxbx /> <w :Word11KerningPairs /> <w :CachedColBalance /> </w> 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<p>Hello Readers! Welcome to Ebw Smart Solutions!<br />
Ebw Smart Solutions is ready to address you and your Business requirements. We are available 24&#215;7 to support our clients and interested candidates through our Outsourcing services.<br />
eBusinessware is a Global Service Provider of Quality and experienced professionals at all levels of IT staff supplementation. We have spread to clientele in US, UK, India and Singapore.  Our Engagement in Recruitment solutions is a dynamic one; wherein we keep measuring the ever-changing Industry / Business scenarios, and the gap between demand &amp; supply for professionals and then finally, we adopt Industry Standard practices and methodologies to find the best resources.<br />
Our Staff Augmentation has enormously grown from the year 2003 in which we serviced our first Staffing Client and continue to do on a bigger scale today, ranging three continents.<br />
Our Contractual Model is bringing the difference in ‘Expertise Delivery’. We offer on contract our consultants with experience on latest technologies in varying Business domains. We send our candidates for set project durations with the option of ‘right to hire’. Our clients can take the candidates on their pay rolls if they wish for it. As a policy, we ensure to provide Immigration services and Travel Desk support. This People Deployment model run by us takes care of the resource life cycle at the client site.</p>
<p><em><strong>It pays to be different-</strong></em></p>
<p>Working towards being a preferred supplier for IT and Technology Infrastructure services has been our conscious motto from the word Go. We have, from time to time, been providing the desired blend of technical resources tour clients across diff geo-locations.<br />
We have pioneered our exposure on not only financial domain – We’re also hiring extensively in insurance, e-commerce, Health Care, Energy, Media &amp; Entertainment, Public Sector and Manufacturing Sector also.<br />
We are working within the diametric arena of all these different sectors and are constantly working towards meeting the growth outlook of our diverse clients.<br />
Of late, we have also extended towards providing non technical staff (For e.g.-Language Experts) to our clients, realizing the ever-dynamic Business requirements of our clients.</p>
<p><em><strong>How we are Different-</strong></em><br />
Our core difference lies in the fact that we take care of resource management throughout client engagement.</p>
<p>•    We understand the ever-dynamic client requirements and the sensitivity of having to bring the right consultant to our clients in the minimum timeframe possible.<br />
•    We deliver the right technology-experience mix to our client keeping in mind the urgency of the requirement.<br />
•    We perform with utmost diligence, transparency and honesty. Our all resources are guaranteed on domain knowledge, experience and practical expertise.</p>
<p><em><strong>Our legacy-“That we Care….”</strong></em></p>
<p>Moving from one strength to another has been made possible by a mutual trust-sincerity relationship between us and our esteemed clients. We at Ebw Smart Solutions, pride ourselves in the relationship that we build with our clients- a relationship that works towards both, our clients as well as our professional consultants.<br />
Our dedicated HR managers and recruiters are solely working towards the candidate’s and the client’s requirements at all times – and this, we believe, are our legacy!</p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Recruitments+at+Ebw+Smart+Solutions&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F12%2F09%2Frecruitments-at-ebw-smart-solutions%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/JzKBojrlXhM" height="1" width="1"/>]]></content:encoded><description>Hello Readers! Welcome to Ebw Smart Solutions!
Ebw Smart Solutions is ready to address you and your Business requirements. We are available 24&amp;#215;7 to support our clients and interested candidates through our Outsourcing services.
eBusinessware is a Global Service Provider of Quality and experienced professionals at all levels of IT staff supplementation. We have spread to [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Recruitments at Ebw Smart Solutions", url: "http://blogs.ebusinessware.com/2009/12/09/recruitments-at-ebw-smart-solutions/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/12/09/recruitments-at-ebw-smart-solutions/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/12/09/recruitments-at-ebw-smart-solutions/</feedburner:origLink></item><item><title>Google Chrome OS will be fastest</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/J1YxaHplmU8/</link><category>Finance</category><category>Chrome</category><category>google</category><category>Internet</category><category>IT Trends</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Afaque Khan</dc:creator><pubDate>Tue, 08 Dec 2009 21:31:23 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1365</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="http://www.google.com/chrome" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.google.com');" target="_blank">Google Chrome </a>OS resembles a Web browser more than it does a traditional computer operating system like Microsoft Windows, matching Google&#8217;s ambition to drive people to the Web &#8212; where they can see <a href="http://news.google.co.in/news?hl=en&amp;q=google+ads&amp;um=1&amp;ie=UTF-8&amp;ei=nDcfS4efFdCgkQXLy5jjCg&amp;sa=X&amp;oi=news_group&amp;ct=title&amp;resnum=4&amp;ved=0CDAQsQQwAw " onclick="javascript:pageTracker._trackPageview('/outbound/article/news.google.co.in');" target="_blank">Google Ads</a>.</p>
<p><a href="http://technews.am/conversations/venturebeat/google_aims_to_release_chrome_os_for_netbooks_by_holiday_season_2010" onclick="javascript:pageTracker._trackPageview('/outbound/article/technews.am');" target="_blank">Google said</a> the software will initially be available by the holiday season of 2010 on low-cost netbooks that meet Google&#8217;s hardware specifications, such as using only memory chips to store data instead of slower hard drives, the current standard.</p>
<p>Netbooks running Chrome OS will only be able to run Web applications and the user&#8217;s data will automatically be stored on the Web in the so-called cloud of Internet servers.</p>
<p>It&#8217;s basically a Web browsing machine. Such a machine is made for a world of near-constant, extremely fast Web connection, without the type of software that made Microsoft famous, since most of the work would be done by big machines on the Web which take directions and send information to relatively uncomplicated devices like a Chrome PC. Computers running Chrome OS will be able to start in less than seven seconds.</p>
<p>But analysts noted that the differences between conventional PCs and Chrome OS netbooks might give some consumers pause.</p>
<p>Google officials said Chrome OS netbooks will be able to provide some functions when offline, but that the product was primarily designed to be connected to the Internet.</p>
<p>Google made the computer code for the Chrome OS available to outside developers on Thursday, allowing developers to tinker with the software and potentially design new applications to run alongside it.</p>
<p>With Chrome, Google is seeking to challenge the dominance of Microsoft Corp&#8217;s Windows, which runs on nine out of 10 personal computers.</p>
<p>The Chrome OS also challenges makers of traditional, desktop software, including Microsoft and its lucrative Office suite of productivity software, since Chrome OS only runs Web applications.</p>
<p>Chrome OS-based PCs would be interoperable with Web-based versions of software, such as Microsoft&#8217;s online version of its Excel spreadsheet.</p>
<p>Google said all data in Chrome will automatically be housed in the so-called cloud, or on external servers, but also cached on the computer&#8217;s internal hardware to boost performance.</p>
<p>If a person loses their netbook, they can buy a new one, log in and within seconds have a machine with access to all the same data as their previous device.</p>
<p>Lets wait for another new Trend in IT from Google.</p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Google+Chrome+OS+will+be+fastest&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F12%2F09%2Fgoogle-chrome-os-will-be-fastest%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/J1YxaHplmU8" height="1" width="1"/>]]></content:encoded><description>Google Chrome OS resembles a Web browser more than it does a traditional computer operating system like Microsoft Windows, matching Google&amp;#8217;s ambition to drive people to the Web &amp;#8212; where they can see Google Ads.
Google said the software will initially be available by the holiday season of 2010 on low-cost netbooks that meet Google&amp;#8217;s hardware [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Google Chrome OS will be fastest", url: "http://blogs.ebusinessware.com/2009/12/09/google-chrome-os-will-be-fastest/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/12/09/google-chrome-os-will-be-fastest/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/12/09/google-chrome-os-will-be-fastest/</feedburner:origLink></item><item><title>Social Media Strategy</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/fj4qvknY0-A/</link><category>Media Agility</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Pooja Vohra</dc:creator><pubDate>Thu, 03 Dec 2009 01:05:21 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1356</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p> </p>
<p class="MsoBodyTextIndent2" style="margin: 0in 0in 0pt -0.75pt;"><span><span style="font-size: small;"><em>First the <strong style="mso-bidi-font-weight: normal;">good</strong> news - </em><a href="http://www.gartner.com/it/page.jsp?id=770914" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.gartner.com');" target="_blank">Gartner</a> says by 2010 more than 60 percent of Fortune 1000 companies with a web site will connect to or host a form of online community that can be utilized for customer relationship purposes. </span><span style="font-size: small;"> </span></span></p>
<p class="MsoBodyTextIndent2" style="margin: 0in 0in 0pt -0.75pt;"><span lang="EN"><span style="font-size: small;"> </span></span></p>
<p class="MsoBodyTextIndent2" style="margin: 0in 0in 0pt -0.75pt;"><span><span style="font-size: small;"><em>Now the <strong style="mso-bidi-font-weight: normal;">bad</strong> news (</em>Not surprising however) - <a href="http://www.gartner.com/it/page.jsp?id=770914" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.gartner.com');" target="_blank">Gartner</a> predicts that by 2010, more than 50 percent of companies that have established an online community will fail to establish mutual purpose, ultimately eroding customer and company values.</span></span></p>
<p class="MsoBodyTextIndent2" style="margin: 0in 0in 0pt -0.75pt;"><span lang="EN"><span style="font-size: small;"> </span></span></p>
<p class="MsoBodyText" style="margin: 0in 0in 6pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: small;"><span style="font-family: Arial;">It is not difficult to predict the failure seeing the way some companies’ adopt social media - </span><strong><span style="font-family: Arial; mso-bidi-font-size: 11.0pt;">&#8220;Set it and forget it&#8221; approach</span></strong><span style="font-family: Arial;">. </span><span style="font-family: Arial; mso-bidi-font-size: 11.0pt; mso-ansi-language: EN;" lang="EN">The reason behind Social Media failure is because many businesses dive in due to the buzz created by a recently successful campaign or because it&#8217;s trendy to do so with little thought for the ongoing management and goals necessary for such a strategy.</span></span></p>
<p class="MsoNormal" style="text-align: left; margin: 0in 0in 0pt -0.7pt;" align="left"><span style="font-size: small;"><span style="font-family: Arial; mso-bidi-font-size: 11.0pt; mso-ansi-language: EN;" lang="EN">Social media should be approached as an <strong>ongoing marketing activity</strong> that doesn&#8217;t start or stop with a product launch or a new logo. To attain success in Social Media, it is necessary to have a <strong>social media strategy</strong>. </span><span style="font-family: Arial; mso-bidi-font-size: 11.0pt;">It is extremely important to understand and clearly define your objectives and the audience you are trying to target. Only then one can implement and measure the results.</span></span></p>
<p class="MsoNormal" style="text-align: left; margin: 0in 0in 0pt -0.7pt;" align="left"><span style="font-family: Arial; mso-bidi-font-size: 11.0pt;"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Also, social media marketing and traditional forms of marketing require different skill sets and strategies. What then are the skill sets and strategies for this new media?</span></span></p>
<p class="MsoBodyTextIndent2" style="margin: 0in 0in 0pt -0.75pt;"><span lang="EN"><span style="font-size: small;"> </span></span></p>
<p class="MsoBodyTextIndent2" style="margin: 0in 0in 0pt -0.75pt;"><span lang="EN"><span style="font-size: small;">The answer is - there are <strong style="mso-bidi-font-weight: normal;">No</strong> common strategies.</span></span></p>
<p class="MsoBodyTextIndent2" style="margin: 0in 0in 0pt -0.75pt;"><span lang="EN"><span style="font-size: small;"> </span></span></p>
<p class="MsoBodyText" style="margin: 0in 0in 6pt;"><span style="font-size: small;"><span style="font-family: Arial;">As with any powerful medium, adoption has to be carefully planned and implemented. Industry–specific strategies have to be developed a</span><span style="font-family: Arial; mso-bidi-font-size: 11.0pt;">fter careful analysis of company&#8217;s goals, objectives and target market, so that a unique social-media marketing plan can be created. </span></span></p>
<p class="MsoNormal" style="text-align: left; margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 2;" align="left"><strong><span style="font-family: Arial; mso-bidi-font-size: 11.0pt;"><span style="font-size: small;">Related Posts You May Enjoy Reading:</span></span></strong></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in;"><span style="font-family: Verdana; font-size: small;"> </span></p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Social+Media+Strategy&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F12%2F03%2Fsocial-media-strategy%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/fj4qvknY0-A" height="1" width="1"/>]]></content:encoded><description> 
First the good news - Gartner says by 2010 more than 60 percent of Fortune 1000 companies with a web site will connect to or host a form of online community that can be utilized for customer relationship purposes.  
 
Now the bad news (Not surprising however) - Gartner predicts that by 2010, more than 50 [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Social Media Strategy", url: "http://blogs.ebusinessware.com/2009/12/03/social-media-strategy/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/12/03/social-media-strategy/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/12/03/social-media-strategy/</feedburner:origLink></item><item><title>4GL – Becoming a blessing for business applications!</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/Sr9k66bKSyc/</link><category>Data Management &amp; Analysis</category><category>4GL</category><category>advanced development environment</category><category>codeless programming</category><category>data management</category><category>DSL</category><category>Fourth-generation languages</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Richa</dc:creator><pubDate>Tue, 01 Dec 2009 23:36:35 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1343</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Fourth-generation languages (4GL) are the programming languages closer to human languages than a high-level programming language. Most 4GLs are used to access databases. It can be defined as the high-level computer language (like SQL) that allows non-programmer users to write programs to query databases and to generate custom reports.</p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;">The objective of designing 4GL was to reduce programming effort, the time it takes to develop software, and the cost of software development.</p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;">Some researchers have stated that 4GLs are subset of domain-specific programming languages i.e. DSLs because fourth-generation languages are often been compared to DSL. Still, some people expect that even in advanced development environments like MS Studio, system must have the mixture of all the generations with a very limited use of the first one. This expectation is quite obvious because the need is to have a system which can be extended further without loosing compatibility with older ones. 3GL just offered power only to the programmer but 4GL opened the development environment to a wider population.</p>
<p style="margin-bottom: 0in;">A number of different types of 4GLs exist:</p>
<ul>
<li>
<p style="margin-bottom: 0in;"><em>Table-driven (codeless) programming</em>: Here instead of coding, the developer uses Table-driven algorithm programming, an example of this is edeveloper. This kind of tool can be used for business application development. Usually they come in a package allowing for both business data manipulation and reporting</p>
</li>
<li>
<p style="margin-bottom: 0in;"><em>Report Generators</em>: They take a description of the data format and the report to generate. From that description they either generate the required report directly or they generate a program to generate the report.</p>
</li>
<li>
<p style="margin-bottom: 0in;"><em>Forms Generators</em>: They manage online interactions with the application system users or generate programs to do so.</p>
</li>
<li><em>Data Management</em> 4GLs like SAS, SPSS and Stata provide sophisticated coding commands for data manipulation, file reshaping, case selection and data documentation in the preparation of data for statistical analysis and reporting.</li>
</ul>
<p>Some of the 4GL languages are Agile Business Suite, Clipper, DataFlex, Discovery Machine Modeler, FoxPro, IBM Rational EGL (Enterprise Generation Language) etc.</p>
<p>In terms of applications, a 4GL can be business oriented or it could deal with some technical domain also. The usability improvements obtained by some 4GLs and their environments led to the better exploration for solutions.</p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=4GL+%E2%80%93+Becoming+a+blessing+for+business+applications%21&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F12%2F02%2F4gl-%25e2%2580%2593-becoming-a-blessing-for-business-applications%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/Sr9k66bKSyc" height="1" width="1"/>]]></content:encoded><description>Fourth-generation languages (4GL) are the programming languages closer to human languages than a high-level programming language. Most 4GLs are used to access databases. It can be defined as the high-level computer language (like SQL) that allows non-programmer users to write programs to query databases and to generate custom reports.

The objective of designing 4GL was to [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "4GL – Becoming a blessing for business applications!", url: "http://blogs.ebusinessware.com/2009/12/02/4gl-%e2%80%93-becoming-a-blessing-for-business-applications/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/12/02/4gl-%e2%80%93-becoming-a-blessing-for-business-applications/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/12/02/4gl-%e2%80%93-becoming-a-blessing-for-business-applications/</feedburner:origLink></item><item><title>Google Voice: A New Communication Style</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/hItipf1kZWY/</link><category>Media Agility</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Priyanka Parmar</dc:creator><pubDate>Tue, 01 Dec 2009 23:32:59 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1339</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p class="MsoNormal"><span>Google Voice is a telecommunication service by Google. This service is right now only available for the users of United States. It is configured and maintained by the user in the web-based application. This application is also available for Android, Blackberry and Palm Pre smartphones.</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span>Some of the features of Google Voice which are making it unique from other such services are:</span></p>
<ul>
<li><span style="font-family: Symbol;"></span><span>A single Google forwarding number to all of the user&#8217;s phones.</span></li>
<li><span style="font-family: Symbol;"></span><span>Free calls and SMS in US and Canada.</span></li>
<li><span style="font-family: Symbol;"></span><span>Calling international numbers at lower call rates.</span></li>
<li><span style="font-family: Symbol;"></span><span>Listening in on someone&#8217;s recording of a voice message before taking a call.</span></li>
<li><span style="font-family: Symbol;"></span><span>Blocking calls from specified number.</span></li>
<li><span style="font-family: Symbol;"></span><span>Send, receive and store SMS online.</span></li>
<li><span style="font-family: Symbol;"></span><span>Call routing - selection of phones and answering calls that should ring based depending on calling numbers.</span></li>
<li><span style="font-family: Symbol;"></span><span>Voicemail transcription: Reading and listening of voicemail messages online.</span></li>
<li><span style="font-family: Symbol;"></span><span>Notification of voicemail messages via email or SMS.</span></li>
<li><span style="font-family: Symbol;"></span><span>Forward or downloading of voicemails.</span></li>
<li><span style="font-family: Symbol;"></span><span>Call recording and online archiving.</span></li>
<li><span style="font-family: Symbol;"></span><span>Customize preferences for contacts by group.</span></li>
</ul>
<p><span>In this way, benefiting all the features of Google Voice, user will increase the life of his phone. </span></p>
<p class="MsoNormal"><span>Apple said that the Google Voice duplicates certain iphone functions and features but the secret of Google Voice is the “Number Portability”. Google provides a Google Voice number to its users. Whenever subscriber changes his number, there is no need to circulate the new number among his social circle. They just have to configure their new number at Google Voice Account. Now, subscribers won&#8217;t have to worry about figuring out which phone numbers to give to different people. They just have to forward one number that is Google Voice number and they are sorted.</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">Google also assigns a temporary forwarding number directly from the phone. This would help in a way if someone suddenly finds cell phone out of range but have access to another number to reach easily.<span> </span>Google Voice can call up to six phones simultaneously. <strong>The most significant advantage of Google Voice is unified communication through single phone number.</strong></p>
<p class="MsoNormal"> </p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">Google Voice has created a new standard in the field of communication and people are enjoying the<span> </span>offerings pretty well.</span></p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Google+Voice%3A+A+New+Communication+Style&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F12%2F02%2Fgoogle-voice-a-new-communication-style%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/hItipf1kZWY" height="1" width="1"/>]]></content:encoded><description>Google Voice is a telecommunication service by Google. This service is right now only available for the users of United States. It is configured and maintained by the user in the web-based application. This application is also available for Android, Blackberry and Palm Pre smartphones.
 
Some of the features of Google Voice which are making it [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Google Voice: A New Communication Style", url: "http://blogs.ebusinessware.com/2009/12/02/google-voice-a-new-communication-style/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/12/02/google-voice-a-new-communication-style/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/12/02/google-voice-a-new-communication-style/</feedburner:origLink></item><item><title>Google Wave touching new heights!</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/EvoqXiaAE_Y/</link><category>Media Agility</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Arvind Kanaujia</dc:creator><pubDate>Mon, 30 Nov 2009 22:05:33 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1335</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p class="MsoNormal"><strong><span style="font-size: 11pt; font-family: Arial;">Google Wave</span></strong><span style="font-size: 11pt; font-family: Arial;"> is a powerful innovation in terms of real-time communication and collaboration by Google. Here, people can communicate and work together with richly formatted text, photos, videos, maps and more. It is a web-based service, computing platform and communications protocol designed to merge e-mail, instant messaging, wikis and social networking.</span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family: Arial;">In Google Wave one can create a wave and add people to it. They can insert a reply or edit the wave directly. Anyone can view each others screen real time. Wave can be rewound to see how it evolved by using “playback”. Google Wave can also serve as a multi-user note-taking platform for meetings and sessions in a company or university or any such organization. </span></p>
<p class="MsoNormal"> </p>
<p class="MsoBodyText"><span style="font-size: 11pt; font-family: Arial;">To understand this new communication platform, knowledge of following terms is necessary:</span></p>
<ul>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><em><span style="font-size: 11pt; font-family: Arial;">WAVE</span></em><span style="font-size: 11pt; font-family: Arial;">: It is a specific threaded conversation. It can include just one person or it could be a group of users or even robots.</span></div>
</li>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><strong><em><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">WAVELET</span></em></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">: It is also a threaded conversation, but a subset of larger conversation or can be called as wave. These can be created and managed separately from a wave.</span></strong></div>
</li>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><strong><em><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">BLIP</span></em></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">: It is a single individual message smaller than a wavelet. Blips can have other blips attached to them known as children. It can either be published or unpublished.</span></strong></div>
</li>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><strong><em><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">DOCUMENT</span></em></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">: It is content within a blip. It refers to the characters, words, files associated with blip.</span></strong></div>
</li>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><strong><em><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">EXTENSION</span></em></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">: It&#8217;s a mini application within a wave. These are the apps to play with while using Wave. The two main types of extensions: Gadgets and Robots.</span></strong></div>
</li>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><strong><em><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">GADGETS</span></em></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">: It&#8217;s an application where user can participate. Many of these applications are built on Google&#8217;s Open Social platform like iGoogle gadgets or Facebook applications.</span></strong></div>
</li>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><strong><em><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">ROBOTS</span></em></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">: They are automated participant within a wave. They can talk with users and interact with waves. They also provide information from outside sources like Twitter. They can check content within a wave and performs actions based on them.</span></strong></div>
</li>
<li>
<div class="MsoBodyText" style="margin-left: 0.75in; text-indent: -0.25in;"><strong><em><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">EMBEDED WAVE</span></em></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">: An embeded wave is a way to take a Google Wave and the conversation within it and place it on your website. Users can use this as a chat room.</span></strong></div>
</li>
</ul>
<p class="MsoBodyText"><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">People who have reviewed Google wave claim it has a slick and easy to navigate interface. Adding gadgets and robots seems an easy task. </span></strong><strong><span style="font-size: 11pt; font-family: Arial;">Google </span></strong><strong><span style="font-size: 11pt; font-family: Arial; font-weight: normal;">hopes that waves may replace e-mail as the dominant form of Internet communication. Google intends to be only one of many wave providers.</span></strong></p>
<p class="MsoNormal">
<p class="Quotations"> </p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Google+Wave+touching+new+heights%21&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F12%2F01%2Fgoogle-wave-touching-new-heights%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/EvoqXiaAE_Y" height="1" width="1"/>]]></content:encoded><description>Google Wave is a powerful innovation in terms of real-time communication and collaboration by Google. Here, people can communicate and work together with richly formatted text, photos, videos, maps and more. It is a web-based service, computing platform and communications protocol designed to merge e-mail, instant messaging, wikis and social networking.
 
In Google Wave one can [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Google Wave touching new heights!", url: "http://blogs.ebusinessware.com/2009/12/01/google-wave-touching-new-heights/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/12/01/google-wave-touching-new-heights/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/12/01/google-wave-touching-new-heights/</feedburner:origLink></item><item><title>Android providing new mobile platform</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/E0e6-jRhJrE/</link><category>IT Trends</category><category>Media Agility</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Gajendra Parashar</dc:creator><pubDate>Mon, 30 Nov 2009 03:52:11 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1329</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Android is a mobile operating system running on the Linux V2.6 Kernel. It allows third party developers to write managed codes in the Java language controlling the device via Google-developed Java libraries.</p>
<p>Most of the Android code is released by Google under Apache license, freeware software and an open source license. Anyone can download an Android software development kit (SDK) from Google and can write an application for Android. Android SDK provides the tools and APIs necessary to begin developing application on the Android platform using Java as the only programming language.</p>
<p>An Android application can be classified as:</p>
<ul>
<li>Activities</li>
</ul>
<p>An application that has a visible UI implemented with an activity. Whenever an application is<br />
selected from home screen or application launcher by a user, an activity is started.</p>
<ul>
<li>Services</li>
</ul>
<p>A service used for any application that is required to persist for a long time like<br />
network monitor or update-checking application.</p>
<ul>
<li>Content providers</li>
</ul>
<p>Content providers can be considered as database servers. Job of content provider is to manage access to persisted data like SQLite database. If the application is simple, there is no need to create a content provider. If a larger application is build, content provider is the means of accessing data.</p>
<ul>
<li>Broadcast Receivers</li>
</ul>
<p>To process an element of data or respond to an event like reception of a text message, an<br />
Android application can be launched.</p>
<p>Google has participated in the Android market by offering several applications for its services. These applications include Google Voice, Scoreboard for following sports, Sky Map for watching stars, Finance for their finance service, Maps Editor for their MyMaps service, Places Directory for their Local Search, Secrets for safely storing passwords and My Tracks, a jogging application.</p>
<p>As per the concerns of web compatibility or technology support, some of the users feel that Android has outperformed Symbian, Windows Mobile OS and many other Mobile Operating Systems. This is the reason that there are hundreds of Android apps developed by third party developers and many more waiting in the queue to enter in Android Market.</p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Android+providing+new+mobile+platform&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F11%2F30%2Fandroid-providing-new-mobile-platform%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/E0e6-jRhJrE" height="1" width="1"/>]]></content:encoded><description>Android is a mobile operating system running on the Linux V2.6 Kernel. It allows third party developers to write managed codes in the Java language controlling the device via Google-developed Java libraries.
Most of the Android code is released by Google under Apache license, freeware software and an open source license. Anyone can download an Android [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Android providing new mobile platform", url: "http://blogs.ebusinessware.com/2009/11/30/android-providing-new-mobile-platform/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/11/30/android-providing-new-mobile-platform/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/11/30/android-providing-new-mobile-platform/</feedburner:origLink></item><item><title>Is Google Apps secure?</title><link>http://feeds.ebusinessware.com/~r/EbusinesswareThoughtLeadership/~3/iUmS8fpyV84/</link><category>Media Agility</category><category>data security</category><category>Google Apps</category><category>Google Apps security issues</category><category>privacy</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Richa</dc:creator><pubDate>Sun, 29 Nov 2009 07:24:37 PST</pubDate><guid isPermaLink="false">http://blogs.ebusinessware.com/?p=1321</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div></div>
<p><span style="mso-bidi-font-size: 12.0pt;"></p>
<p class="MsoNormal" style="text-align: center; margin: 0in 0in 0pt;" align="center"><span style="font-size: 16pt;"><span style="font-family: Times New Roman;">Is Google Apps secure?</span></span></p>
<p class="MsoNormal" style="text-align: center; margin: 0in 0in 0pt;" align="center"><span style="font-size: 16pt;"><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span><strong>Google Apps™</strong></span><span style="font-family: Arial; font-size: 11pt;"> is a suite of communication and collaboration tools by Google providing several Google products to its users under single domain name. It features several Web Applications like Gmail, Google Calendar, Talk, Docs and Sites. It is a set of hosted applications for organizations that want high quality communication tools for their users without the hassle of installing and maintaining software or hardware.<span style="mso-spacerun: yes;">  </span></span><span style="font-family: Arial; font-size: 11pt; mso-bidi-font-size: 8.5pt;">Google Apps is the focus of today&#8217;s cloud computing boon, a combination of new age messaging and collaboration applications which are Proven, Reliable, Secure and Highly Cost Effective.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;"> </span></p>
<p></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;">However, there is lot of apprehension about its security features. It is reasoned that </span><span style="font-family: Arial; font-size: 11pt; mso-ansi-language: EN;" lang="EN">JavaScript has become so complicated, it&#8217;s difficult to find all its vulnerabilities.</span><span style="font-family: Arial; font-size: 11pt;"> So it&#8217;s very difficult to find automated ways to check the security of Web 2.0 applications that rely on JavaScript. <span style="color: black; mso-bidi-font-family: Arial;"><span style="color: black; mso-bidi-font-family: Arial;">Experts however argue that this apprehension is only due to the fact that people are still not fully aware of the security features offered by cloud computing. </span></span></span>
</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;">Google applications provide a variety of security features. Google claims that it</span><span style="font-family: Arial; color: black; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';"> utilizes numerous physical, logical, and operational security measures to ensure the maximum data security and privacy.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; color: black; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; color: black; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';">Google focuses on several aspects of security that are critical to business customers:</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;"> </span></p>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';">Organizational and Operational Security – Various policies and procedures are followed to ensure security at every phase of design, deployment and ongoing operations.</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';">Data Security – Here, customer data is stored on secure servers within secure applications.</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';">Threat Evasion – All the information of users are protected from the hackers.</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';">Safe Access – It refers that only authorized users can access data hence the access channel is secure.</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; color: black; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: 'Trade Gothic LT Std';">Data Privacy – Confidential information of users are kept private.</span></li>
</ul>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;">Organizations of all sizes are facing common challenge of helping their users to communicate and share information more effectively. They can hand this over to Google - experts in delivering high quality email, messaging and other web-based services, while they focus on the needs of their users. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: 11pt;"> </span></p>
<p class="MsoNormal"><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: #03FF; mso-fareast-language: #00FF; mso-bidi-language: AR-SA;">Moreover, if figures are any indication, security is defenitely not an issue with busineess using Google Apps. A survey revealed that <span style="color: black;">more than 1.75 million businesses have already signed up for the Google Apps suite, and this number is expanding by an additional 3,000 businesses each day.</span> </span></p>
<p> </p>
<p class="MsoNormal"> </p>
<p><a href="http://sharethis.com/item?&wp=abc&amp;publisher=06ef1d43-d425-4121-ab22-542bb133cf5f&amp;title=Is+Google+Apps+secure%3F&amp;url=http%3A%2F%2Fblogs.ebusinessware.com%2F2009%2F11%2F29%2Fis-google-apps-secure%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharethis.com');">ShareThis</a></p><img src="http://feeds.feedburner.com/~r/EbusinesswareThoughtLeadership/~4/iUmS8fpyV84" height="1" width="1"/>]]></content:encoded><description>Is Google Apps secure?
 
Google Apps™ is a suite of communication and collaboration tools by Google providing several Google products to its users under single domain name. It features several Web Applications like Gmail, Google Calendar, Talk, Docs and Sites. It is a set of hosted applications for organizations that want high quality communication tools for [...]&lt;script type="text/javascript"&gt;SHARETHIS.addEntry({ title: "Is Google Apps secure?", url: "http://blogs.ebusinessware.com/2009/11/29/is-google-apps-secure/" });&lt;/script&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://blogs.ebusinessware.com/2009/11/29/is-google-apps-secure/feed/</wfw:commentRss><feedburner:origLink>http://blogs.ebusinessware.com/2009/11/29/is-google-apps-secure/</feedburner:origLink></item></channel></rss>
